Dec 29, 2012
Their introduction led to talks about starting a business together, with each expressing a desire to enter the fast-food segment of the restaurant industry with a low-cost item tailored for customers with busy lifestyles that would be largely resistant to the capriciousness of the economy. As the vehicle to drive their entrepreneurial careers, the partners selected the bagel, which was largely unavailable outside ethnic metropolitan enclaves until the 1970s. It was a propitious decision, one that positioned Brue and Dressell to capitalize on the burgeoning demand for bagels. According to a research firm that charted food trends, per capita consumption of bagels increased 169 percent between 1984 and 1993, the formative years of Bruegger’s history.
Gale Directory of Corporate Histories

Blog comments powered by Disqus.

A quoteblog by Aaron Swartz. You can subscribe via RSS.